The carrier's "friends and family" program hit the 1 million customer mark in less than 40 days. Sprint CEO Dan Hesse calls it the foundation for a "innovation and marketing" platform.
For a limited time, Sprint is luring in customers with trade-in and early termination fee credits.
Joe Euteneuer, the carrier's chief financial officer, says he likes the Framily plan because it turns customers into "marketing advocates."
Sprint has its hopes pinned on its friends and family plan as the rest of the wireless carriers pile up on incentives to switch.
One Up, which allowed customers to pay for their phone over 24 months and upgrade after a year, was retired after just four months.
If you're tempted by Sprint's new "Framily" plan and T-Mobile's promise to pay our early termination fees, check out this Ask Maggie column, where CNET's Marguerite Reardon explains who's likely to save money.
Sprint's new family plan pricing could shake things up in wireless. The more people added to Sprint's new "Framily Plans," the more each individual will save on his monthly bill.
Sprint says it's on the comeback trail. And it's putting its money where its mouth is with a new 30-day money-back guarantee if consumers try its service.
The carrier, meanwhile, says it's brought LTE to 41 more cities, and its Sprint Spark enhanced network to another six cities, as it trudges through its painful network upgrade.
The wireless carrier is testing a cheaper version of plans offered by AT&T and Verizon Wireless, underscoring the notion that it's moving away from being simply the "unlimited data" carrier.