Sigma, a lensmaker determined to become a camera maker, reveals its upcoming SLR at the Photokina show. Here's how it and two new lenses look.
Sigma is revamping its DP1 compact camera, but the large Foveon image sensor still is at its heart.
Foveon and Sigma, back for more
Even as exchange rates make life easier for Kazuto Yamaki, CEO of the Japanese lens and camera manufacturer, the profusion of new camera models makes it vastly more complex. Also: Are the Foveon-based cameras a flop?
The $9,700 SLR's Foveon sensor captures three colors per pixel rather than the usual one. Sigma is betting people will pay for that difference.
The Japanese camera equipment maker expects the new Foveon sensor in its upcoming SD1 will prove more competitive. Also: New image-stabilized lenses and Sigma's financial crisis.
Under CEO Kazuto Yamaki, Sigma has helped transform the Japanese company so most of its revenue comes from higher-end products. Too bad about the camera business, though.
The trio of Foveon-based cameras announced in February are priced similarly to their predecessors.
Pricing not available
The DP3 Merrill camera narrows its angle of view, and that's about it.
Saying it improved manufacturing, the Japanese camera and lens maker will start selling a lower-priced SLR in March. Also: perks for those who paid the high price.