While the social network collected more than $4 billion in ad revenue last year, the research firm says that doesn't mean Facebook advertising actually works.
"We are in a bubble for social startups," Forrester CEO George Colony says. To survive, new apps will have to be fast to use, he predicts.
Analysts who think their analysis becomes more valuable the less they give away miss a crucial point: the most valuable analysis is the live application of knowledge, not the packaging of it.
After falling nearly 9 percent last year, global IT spending is set to rise more than 8 percent in 2010 to the tune of $1.6 trillion, predicts Forrester Research.
New report notes the rapid consumer awareness of the iPad. The release and subsequent success of Apple's iPad has drawn competitors into the fray with pads of their own.
Smart application development efforts are the key providing the flexibility a company needs to stay ahead of the game. Forrester Research has a number of recommendations for 2010.
Handheld video game players and satellite radios find less favor among North American consumers, while mobile and Internet services hold their own.
In 2009, growth in information technology spending will be a slower than previously expected, according to a report released by the Massachusetts-based market research firm.
Forrester is about to release a new report on "Adaptive Brand Marketing," in which it proposes the new 4 P's of Marketing: permission, proximity, perception, and participation.
Market research company now warns IT spending growth in the U.S. could come in at 2 to 3 percent growth for 2009--and may even decline.