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The teen girl social-networking site plans to shut down on December 16, according to an e-mail sent to users.
After its social network for teenage girls failed to achieve any real traction, the media giant opted to focus on creating applications for other social networks.
Publisher's plans to build out new sites for magazines like Details have been suspended indefinitely, according to a MediaBistro post.
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The company is proceeding with caution in an attempt not to irritate its fickle user base, but it nevertheless still runs some big risks with its new advertising program.