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The LG Fireweb is the latest Firefox phone, but this particular fire is unlikely to spread to our shores.
Mozilla has new partnerships to carry its browser-based OS to high-growth, low-cost markets like Indonesia where iOS and Android are vulnerable. Also: more power at the same price from Alcatel and ZTE, the first LTE Firefox OS phone, and a 7-inch tablet.
Android rival Ubuntu will be in "mid- to high-end" phones built by BQ and Meizu, the first manufacturers to commit to the British-made OS.
Sure, the high-end smartphone market is stuffed with iOS and Android, but demand for low-cost phones gives Mozilla and its browser-based OS a chance to chow down.
This Friday you can try the LG G Flex before you buy... as long as you don't mind waiting until the new year to actually part with your cash.
Brazil goes from zero to two Firefox phones, with the previously released Alcatel One Touch Fire and the LG Fireweb.