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The retailer has applied to register trademarks for the name Firetube in the US and Canada. But just what this new product or service may be is a mystery.
The company gives media app developers and cable TV providers a mid-October deadline to submit apps for its set-top box, reports The Wall Street Journal.
E-tail giant's much-rumored device has been delayed, sources tell The Verge, possibly until after the holiday-shopping season.