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Data from Fiksu shows consumers are responding favorably toward the iPad Air's design.
The new Air has also scored three times the adoption rate of the first iPad Mini during launch weekend, says mobile analytics firm Fiksu.
For the third straight month, Apple has seen an increase in the number of top free apps downloaded from its iPhone store day day, according to stats from Fiksu.
In November, the total number of downloads of the top 200 free iPhone apps in the U.S. hit a record 5.65 million per day, according to mobile ad firm Fiksu.