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The newest version of Apple's mobile OS didn't get off to as fast a start as its predecessor, but it's picking up steam.
The new figure shows steady but slow growth from the 46 percent reported by Apple more than a month ago.
A mobile analytics firm pegs iOS 8's adoption rate at 44.5 percent since launch 20 days ago. By contrast, iOS 7 had reached nearly 70 percent adoption over the same period last fall.
Adoption of the the 4.7-inch model has surpassed that of the 5.5-inch edition, according to mobile analytics firms. But is the smaller phone more popular or just easier to find?
Data from Fiksu shows consumers are responding favorably toward the iPad Air's design.
Consumers can now waltz into many Apple stores and pick up an iPad Mini Retina for the first time. To date, availability was limited to online sales and pre-orders with customer pickup.
The new Air has also scored three times the adoption rate of the first iPad Mini during launch weekend, says mobile analytics firm Fiksu.
For the third straight month, Apple has seen an increase in the number of top free apps downloaded from its iPhone store day day, according to stats from Fiksu.
In November, the total number of downloads of the top 200 free iPhone apps in the U.S. hit a record 5.65 million per day, according to mobile ad firm Fiksu.
New data suggests that recent changes made to Apple's App Store ranking algorithm were based not on how often users run applications, but how they are categorized within the directory.