They're not exactly BFFs, but the two longtime rivals may be looking to get friendlier when it comes to serving up ads.
The information network is letting advertisers use browser cookie data and customer databases to retarget prospects with promoted tweets.
According to AdAge, Twitter is trying to take on Facebook with a system meant to allow advertisers to target users who visit their sites with ads on Twitter
With 500 unique categories, such as cereal buyers and frozen food buyers, the social network creates more ways for advertisers and agencies to specifically target users' online buying habits.
The social network, currently under pressure to grow revenue, is now letting advertisers run a more familiar, albeit less holistic, ad type in the News Feed.
The social network's latest attempt to goose revenue exposes an elephant in News Feed: advertisers are always watching.
commentary You won't be able to ignore ads on Facebook any longer, and that's going to thrill advertisers and Wall Street -- unless users are like me and hate it.
If you start to notice a little blue icon near ads on your Facebook page -- it means that an advertiser is tracking your every click.
Introduce your cat to the emotionally fulfilling world of art with Paint for Cats, an iPad painting app. It brings out the furry little Van Gogh you knew was hiding inside your kitty all along.
Research In Motion kicks off its BlackBerry World 2011 conference with a pair of smartphones that feature touch screens and NFC capabilities.