As long as it stays at a sub-$1,000 price, the Sigma 18-35mm F1.8 DC HSM lens will be a great deal for photographers using APS-C dSLRs.
A bright, fast lens with a high-end build, the Olympus M.Zuiko 75mm f1.8 is a great option for portrait photographers shooting with Micro Four Thirds cameras.
In addition to a camera, Nikon shows off a couple of new accessories at Photokina 2014.
The company adds this consumer-grade staple to its handful of lenses optimized for its latest Rebels and dSLRs with Dual-Pixel CMOS sensors.
Lens announcements are not normally a reason to get excited, but this model from Sigma should change that.
This telephoto Micro Four Thirds lens delivers sharp, distortion-free photos.
A reasonable price for this fast, wide-angle zoom.
The company's first self-designed and distributed Sony FE-mount lenses with autofocus come in a couple of essential focal lengths.
In addition to notable lenses from Canon, Sigma, Pentax and more, Olympus revealed development plans for a pro 8mm f1.8 fisheye. Look out for updates if any more announcements come from the upcoming CP+ 2015 show.
Not to be left behind in the supertelephoto zoom department, Sigma literally one-ups one of its main rivals with the announcement of two different 150-600mm zoom designs.