Being a Sony product, it's not made from no-name parts; up front you'll find Carl Zeiss optics and behind that are a 16-megapixel Exmor R BSI CMOS sensor and a Bionz processor.
The company's new Exmor R CMOS sensor technologies debut in two pocketable packages.
For 2010, Sony rolls out the back-illuminated Exmor-R sensor down the HD camcorder line and adds SDHC card support.
Sony has announced yet another contender for the superzoom throne at PMA 2009, the Cyber-shot HX1, featuring a new "Exmor" CMOS sensor.
As rumors about the capabilities of the iPhone 6 continue to pop up, GforGames notes a potential camera upgrade.
With high bitrate movie recording and the same sensor and autofocus system as the A6000, Sony's $700 Alpha A5100 interchangeable-lens camera kit seems pretty interesting on paper.
After multiple leaks, Sony has formally launched its innovative Cyber-shot range.
The company adds a fifth ILC under $600.
Two new compacts from Sony put a lot of zoom into little packages. Australia looks like it's missing out on the world's longest 63x zoom camera though.
Surfacing in the run-up to the annual IFA trade show, it appears Sony may push its next-gen flagship out the door a few months early.