The general consensus is that Apple will unveil its next smartphone at its September 9 event.
The invitation is from Sony's mobile division, suggesting that it may provide details on the US launch of its Xperia Z3 -- or a different smartphone.
Ahead of its October 9 "Great Demand" event, the company releases nine videos that focus on products such as its Xperia Z3 flagship phone and its Smartband Talk wearable fitness tracker.
A report this week suggests only a new iPad Air will make an appearance at an expected Apple event next month, with the iPad Mini coming early next year.
Apple announced a pair of new iPhones and an iWatch, but here's a quick look at what we didn't hear from Apple today.
The device maker gives few hints on the event, although the "Double Exposure" invite suggests we may see a camera-related announcement.
CNET talks to Dr. Oz ahead of Apple's special event in Cupertino, Calif., and discusses the potential for Apple's software in the health sector.
Tuesday's launch event is now viewable via Apple's website and through iTunes.
Apple locks down deals to make the iPhone a digital wallet, the iWatch could be priced around $400 and a peek at the spaceship campus under construction.
Watch the highlights everyone is talking about from Apple's September 9 show.
We're just a few hours from Apple unveiling a raft of new products, likely including the iPhone 6 and even perhaps its first wearable device.