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Looking beyond traditional software makers, Microsoft will make a dedicated push to recruit students, startups and "developers not currently supporting our platforms."
The job is designed for an app development expert who will help find third-party developers to build apps for Apple's smartwatch.
Firefox got its first boost when Web programmers flocked to it a decade ago. Now Mozilla is trying that strategy afresh with a coder-focused version of the browser.
The founder of Oculus and mind behind the modern VR movement is enthusiastic about his industry's burgeoning prospects, but sees challenges too.
Johnson leaves Qualcomm to become Microsoft's new executive vice president of Global Business Development.
The new CEO promises developers gathered for annual Build confab in San Francisco that Microsoft can offer them the tools they need to compete in increasingly cross-platform world.
Executives Tony Bates and Tami Reller will be leaving the software giant, and Mark Penn, creator of the "Scroogled" ad campaign, will now be chief strategy officer.
Headed for the exit, according to Recode, are Tony Bates, who oversees business development, and Tami Reller, head of marketing for the software maker.
Satya Nadella wasn't the only Microsoft insider on the CEO shortlist. What's next for Tony Bates, Kevin Turner, and Stephen Elop now that they didn't get top spot?
Macintosh marketing chief Mike Murray hoped that businesses would abandon their IBM PCs to join the revolution, but it proved to be more difficult than imagined.