The move could mean people watch copy-protected premium video in a single browser rather than with dozens of video apps. For now though, Adobe's HTML video approach only works with Firefox.
What better way to listen to Emeli Sande's chart-topping debut album "Our Version of Events" than with a pair of fancy Bowers & Wilkins headphones?
The open-source browser gets a proprietary Adobe software so people can watch video from sites like Netflix over the Web. Supporting it is better than losing Firefox users, Mozilla says.
Google and Microsoft are working on a Web standard for video copy protection, but the idea has notable opponents. Now the MPAA can lend its voice directly to the controversy.
The online video site has overhauled its video player for shorter waits for video, better sharing, and more accessibility and Web standards support.
It is looking increasingly likely that the world wide web's regulatory body will include some form of digital rights management in future versions of HTML, angering open-web advocates.
Copy protection for video is spreading to Google's mobile browser.
The Web standards group is going ahead with its Encrypted Media Extensions technology despite some opposition, arguing it's a step in the right direction.
CERN set the Web on fire by releasing open software without royalty payment requirements. Two decades later, proprietary technology has found a foothold.
In cooperation with the Electronic Frontier Foundation and others, the free-software organization calls on the W3C to keep DRM out of Web standards.