168 Results for

emarketer

Article

Beats Music buys entertainment e-marketer Topspin

CEO Ian Rogers brings the direct-to-consumer marketing and ticketing company he ran for more than four years into the fold of the recently launched subscription-music service he now leads.

By March 4, 2014

Article

eMarketer: It's Facebook's billion-dollar year

The market research firm estimates that worldwide ad spending on Facebook will hit $1.28 billion in 2010, quite a bit more than last year's $665 million.

By August 12, 2010

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eMarketer cuts social-network ad spending estimates

Surprise! The recession means that advertisers will likely cut back on "experimental" forms of media, like social networks.

By December 10, 2008

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eMarketer lops $1.3B off 2008 online ad estimate

Online ad spending is expected to increase in 2008, but not as much. Display ads are hit harder than search ads.

By December 1, 2008

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eMarketer: $5.75 million for video ads on NBC's Olympics site

The millions spent really isn't that impressive, the market research firm says, when you look at how much is spent overall during the year.

By August 22, 2008

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eMarketer lowers online ad spend forecast

New report lowers projections for online ad spending in the U.S. due to soft economy and advertisers not flocking to social networks.

By March 18, 2008

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Digital ad spending to reach record level in 2014, report says

More than 25 percent of total global ad spending will be digital this year, according to a prediction from a market researcher.

By July 9, 2014

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Mobile ad spending expected to jump 83% this year

Mobile ads will become one of the largest ad channels in the coming years, second only to television, according to a market researcher.

By July 3, 2014

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Facebook sees surge in mobile ad sales -- report

Google is still the leader with the highest share of mobile ad revenue. But Facebook is catching up.

By March 19, 2014

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Facebook's mobile chops take it to No. 2 in US ad sales

The social network still trails behind Google, the top seller of mobile ads, but it soars past other competitors, according to a report from eMarketer.

By December 19, 2013