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Totango set to enhance SaaS sales tools

A new company is helping software-as-a-service companies dance their way into more sales.

By July 28, 2011


Is this what panic looks like? Eloqua's fixation with Loopfuse

It's good to watch your competitors. But at some point you just have to stop and start serving customers.

By February 16, 2008


The coming two-horse race: Open source vs. Proprietary X

Good marketing removes the clutter from a market. Savvy open-source companies will focus on one big proprietary competitor and suck the mindshare from everyone else.

By April 2, 2008


"Stealth mode" Loopfuse to be unveiled

Was Loopfuse in stealth?

By January 24, 2008


The secrets of JBoss' success, Part III (Or, how to build an open-source company)

Open source is all about data, as JBoss' success demonstrates.

By November 17, 2007


Open-source mechanics: Improving conversion rates

There are a few key things that open-source companies need to do to turn downloads into sales.

By September 16, 2007


Loopfuse integrates open-source demand generation into CentricCRM

Loopfuse just announced its integration with CentricCRM. The demand generation revolution is almost in full swing.

By August 22, 2007


Demand generation beyond the software world

Demand generation software is a new market, and one that I'd thought was relegated to the software world. I was clearly wrong.

By August 14, 2007


Open source arms dealers

As open source booms, those who provide the infrastructure critical to driving an open source business will thrive, too.

By June 22, 2007


Open source demand generation goes 2.0

Loopfuse just released the 2.0 version of its product, which provides even more robust capabilities to do open source demand generation. If you're not using demand generation software, you're likely squandering sales opportunities.

By June 18, 2007