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It's good to watch your competitors. But at some point you just have to stop and start serving customers.
Loopfuse just announced its integration with CentricCRM. The demand generation revolution is almost in full swing.
Loopfuse just released the 2.0 version of its product, which provides even more robust capabilities to do open source demand generation. If you're not using demand generation software, you're likely squandering sales opportunities.
Was Loopfuse in stealth?
Demand generation software is a new market, and one that I'd thought was relegated to the software world. I was clearly wrong.
A new company is helping software-as-a-service companies dance their way into more sales.
Good marketing removes the clutter from a market. Savvy open-source companies will focus on one big proprietary competitor and suck the mindshare from everyone else.
As open source booms, those who provide the infrastructure critical to driving an open source business will thrive, too.
Open source is all about data, as JBoss' success demonstrates.
There are a few key things that open-source companies need to do to turn downloads into sales.