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If you're set on an Electrolux stick vacuum, I recommend the Ergorapido Power over the worse-performing UltraPower Studio, but the Hoover Linx offers superior value and performance.
If you're looking for a simple stick vacuum with exceptional performance, save some money and get the $180 Hoover LiNX. The $500 Dyson DC59 is a great high-end option if you want a variety of brush attachments and other special features.
At this price point, you should expect a range to separate itself from the competition more than the Electrolux EI30EF35JS does. Keep shopping.
This vacuum cleaner is entirely worth its $300 price tag. The search for vacuum perfection is ongoing, but the Electrolux Precision Brushroll Clean gets pretty darn close.