While Twitter hashtags help drive exposure on the social network, new data shows that Facebook hashtags have the opposite effect.
People have gotten used to how the social network works. And that's a problem when the company releases new products.
Some corporate marketers have complained that Facebook isn't showing all their posts to all their fans. So the social network strikes back with examples featuring a certain short-statured Jedi master.
If News Feed were a window, the frame would be dilapidated and the glass distorted after years of wear and tear. The window, if it is to provide an engrossing enough view, needs a remodel.
Third-party apps and Web sites can now incorporate a sign-on service that resembles Facebook Connect or Sign in with Twitter, but with some Googley twists.
Facebook has created a booming app economy that's made plenty of developers rich. It's also forcing a lot of them to lose sleep.