332 Results for

eMarketer

Article

Beats Music buys entertainment e-marketer Topspin

CEO Ian Rogers brings the direct-to-consumer marketing and ticketing company he ran for more than four years into the fold of the recently launched subscription-music service he now leads.

By March 4, 2014

Article

Samsung still tops in US smartphone market; Apple takes second

Samsung snagged 36.1 percent of smartphone shipments in the second quarter, compared with 29.7 percent for Apple, new data from Counterpoint Research shows.

By August 7, 2014

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Apple stays atop global 'PC' market in Q1; Lenovo on the rise

While iPad shipments took a dive in the first quarter, Apple still has a comfortable lead in the global PC market that includes tablets, laptops, and desktops. And Lenovo is gaining ground.

By May 8, 2014

Article

Apple follows Samsung in search for 'buzz marketing manager'

The job listing looks for someone to get Apple's products in the hands of "high-profile users, especially those in film and television."

By May 2, 2014

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Xiaomi takes fight to Samsung and Apple in more emerging markets

Fast-growing Chinese manufacturer Xiaomi is taking on high-profile rivals in the increasingly important battleground of countries such as Brazil, India and Russia.

By April 24, 2014

Article

eMarketer: It's Facebook's billion-dollar year

The market research firm estimates that worldwide ad spending on Facebook will hit $1.28 billion in 2010, quite a bit more than last year's $665 million.

By August 12, 2010

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eMarketer cuts social-network ad spending estimates

Surprise! The recession means that advertisers will likely cut back on "experimental" forms of media, like social networks.

By December 10, 2008

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eMarketer lops $1.3B off 2008 online ad estimate

Online ad spending is expected to increase in 2008, but not as much. Display ads are hit harder than search ads.

By December 1, 2008

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Apple's 1976 marketing plan included Apple Stores

When the legendary Silicon Valley marketing guru Regis McKenna presented his ideas to Steve Jobs, it included something very prescient.

By February 6, 2014

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eMarketer lowers online ad spend forecast

New report lowers projections for online ad spending in the U.S. due to soft economy and advertisers not flocking to social networks.

By March 18, 2008