Hot off its acquisition by Apple, Beats delivers the Solo 2 on-ear headphones, the sequel to its best-selling model.
With two Beats Pills and a cameo by Siri, the spot spoofs a celebration by Dr. Dre. Then it disappears from the Twitter feed of Beats By Dre.
Apple is after more than just headphones in its rumoured multibillion-dollar acquisition of Beats, according to a report suggesting Dr Dre and Jimmy Iovine might join the tech giant.
Appearing to confirm rumours of a $3.2 billion Apple buyout, Beats co-founder says Forbes' rich list has changed "in a big way".
Dr Dre launches Spotify-rivalling streaming service Beats Music today in the US, promising better recommendations than other music services.
Tesco is offering £40 off its higher-priced headphones this Christmas, including up to 30 per cent off Beats headphones.
Apple's Beats reaches for profundity as it shows LeBron James losing weight and gaining soul in a new campaign.
Apple's founder was as powerful a force -- and just as cool -- as the Beatles and the Rolling Stones, says Beats Electronics father and newly minted Apple executive Jimmy Iovine.
Ignoring the NFL's deal with Bose, some NFL players displayed their Beats proudly before games yesterday, despite the threat of fines. Where will this end?
Bose filed suit against Beats in July, accusing the rival headphone and speaker maker of infringing five patents related to noise-canceling headphones.