Hot off its acquisition by Apple, Beats delivers the Solo 2 on-ear headphones, the sequel to its best-selling model.
With two Beats Pills and a cameo by Siri, the spot spoofs a celebration by Dr. Dre. Then it disappears from the Twitter feed of Beats By Dre.
Apple is after more than just headphones in its rumoured multibillion-dollar acquisition of Beats, according to a report suggesting Dr Dre and Jimmy Iovine might join the tech giant.
Appearing to confirm rumours of a $3.2 billion Apple buyout, Beats co-founder says Forbes' rich list has changed "in a big way".
Dr Dre launches Spotify-rivalling streaming service Beats Music today in the US, promising better recommendations than other music services.
Tesco is offering £40 off its higher-priced headphones this Christmas, including up to 30 per cent off Beats headphones.
There are conflicting reports about what Apple will ultimately do with Beats Music, with Recode reporting a potential name change, and TechCrunch calling for the service to be scrapped completely. Apple says TechCrunch's report is inaccurate.
In a two-part interview, Apple's CEO expounds on the company's past, present and what lies ahead.
Celebrities have turned out in droves for the Apple press event in California today where the company has announced the iPhone 6 and a wearable device called simply "Apple Watch".
Every iTunes customer -- more than 500 million people, but who's counting? -- get the band's new album free in what CEO Cook calls the largest record release in music history.