Hot off its acquisition by Apple, Beats delivers the Solo 2 on-ear headphones, the sequel to its best-selling model.
With two Beats Pills and a cameo by Siri, the spot spoofs a celebration by Dr. Dre. Then it disappears from the Twitter feed of Beats By Dre.
Apple is after more than just headphones in its rumoured multibillion-dollar acquisition of Beats, according to a report suggesting Dr Dre and Jimmy Iovine might join the tech giant.
Appearing to confirm rumours of a $3.2 billion Apple buyout, Beats co-founder says Forbes' rich list has changed "in a big way".
Dr Dre launches Spotify-rivalling streaming service Beats Music today in the US, promising better recommendations than other music services.
Apple's Beats reaches for profundity as it shows LeBron James losing weight and gaining soul in a new campaign.
Tesco is offering £40 off its higher-priced headphones this Christmas, including up to 30 per cent off Beats headphones.
Ogle the newly redesigned Beats Studio headphones in a select few snaps.
Brian Tong breaks down what makes both of these flagship $300 headphones different from each other.
Beats Electronics is suing Yamaha over alleged patent infringement. Beats claims that Yamaha has copied the design of its Beats by Dr Dre headphone range.