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Google revamps DoubleClick ad management tech

New tools for Web publishers are designed to help them manage display ad sales and placement on their Web sites, and fulfill the promise of Google's DoubleClick buy.

By Feb. 22, 2010


Google-DoubleClick: The next phase

The merger wait is over and the display ad gains are for real, but the newly combined company faces a number of questions still.

By Mar. 24, 2008


Google rolls out revamped DoubleClick Ad Exchange

The exchange, which lets publishers offer excess ad inventory they can't sell to advertisers looking for a bargain, takes aim at Yahoo's display ad territory.

By Sep. 17, 2009


Google to lay off 300 at DoubleClick

Search giant also plans to sell search-marketing part of newly-acquired DoubleClick's Performics business.

By Apr. 2, 2008


Did Google make a mistake with DoubleClick?

Don Reisinger has crunched the numbers and found that the Google-DoubleClick deal was a bad move for the online firm. Is he right?

By Mar. 12, 2008


Bizarre politics of the Google-DoubleClick deal

Federal antitrust law for mergers worries about things like anticompetitive effects, market power, and harm to consumers--not privacy.

By Nov. 20, 2007


Google's Schmidt talks DoubleClick deal

At the Web 2.0 Expo conference in San Francisco, Google CEO Eric Schmidt tells conference program chair John Battelle about the search giant's recent deal to buy advertising company DoubleClick, and how the acquistion will help bring more targeted ads to end users.

Nov. 1, 2007


Google's DoubleClick gets in on the ad widget act

DoubleClick to serve up widget ads that Web surfers can grab and embed into their own sites in a viral marketing scheme.

By Mar. 17, 2008


With Europe's OK, Google closes DoubleClick acquisition

CEO Eric Schmidt says with antitrust regulators' condition-free approval of the online-advertising megamerger, "Google now has the leading display ad platform."

By Mar. 11, 2008


Webware Radar: Google adds third-party ad widgets to DoubleClick

Also: Almaz Capital Russia Fund I has invested in Parallels; online education service Knewton has raised $6 million in Series B funding; and Socialcast has $1.4 million in Series A funding.

By Apr. 7, 2009