New tools for Web publishers are designed to help them manage display ad sales and placement on their Web sites, and fulfill the promise of Google's DoubleClick buy.
The exchange, which lets publishers offer excess ad inventory they can't sell to advertisers looking for a bargain, takes aim at Yahoo's display ad territory.
Also: Almaz Capital Russia Fund I has invested in Parallels; online education service Knewton has raised $6 million in Series B funding; and Socialcast has $1.4 million in Series A funding.
Yukihiro Yamamura has held executive roles at the Japanese arms of both DoubleClick and Excite, and now will take on the job for the women's media and ad firm.
Performics, which DoubleClick swallowed up in 2004, has now become the Google Affiliate Network as part of DoubleClick's own acquisition by the search giant.
Search giant also plans to sell search-marketing part of newly-acquired DoubleClick's Performics business.
DoubleClick to serve up widget ads that Web surfers can grab and embed into their own sites in a viral marketing scheme.
CEO Eric Schmidt says with antitrust regulators' condition-free approval of the online-advertising megamerger, "Google now has the leading display ad platform."
Eric Schmidt says in blog post that headcount reductions could come in U.S. and elsewhere and that the company will make a determination by early April.
Search giant argues Viacom's agreement to shift its ads from DoubleClick to Redmond's ad platform shows online ad competition concerns are unfounded. Microsoft, naturally, disagrees.