The ad technology will allow Facebook partners to target ads at users on and off its website.
The search giant aims to bolster its online video ad tech, as money moves away from traditional display advertising.
Google has extended a deal with Nielsen to provide "online campaign ratings" for ads on YouTube -- the Web's biggest video platform -- after testing out such a relationship since November.
Not so fast, Facebook. Citing privacy concerns, two US-based watchdog groups file an FTC complaint hoping to block its planned $19 billion purchase of WhatsApp.
FreeWheel's service is designed to help TV networks, film studios, and other content companies sell and manage in-video ads across numerous Web sites and devices.
Sidestepping third-party tracking cookie blockers in Apple's Safari browser is a costly dance, as Google agrees to pay another $17 million in the case.
They're not exactly BFFs, but the two longtime rivals may be looking to get friendlier when it comes to serving up ads.
Targeted ads are nothing new, but the search engine giant is about to make them a lot more personal. Here's how to keep your search criteria and other information out of the ad mix.
The National Security Agency uses a bit of jiu-jitsu to turn the structure of Web ad networks against people who run Tor to remain anonymous.
The days of Flash-based ads could be numbered, thanks to Google's new, free Web Designer tool to help ad makers build in HTML5.