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Google revamps DoubleClick ad management tech

New tools for Web publishers are designed to help them manage display ad sales and placement on their Web sites, and fulfill the promise of Google's DoubleClick buy.

By February 22, 2010


Google rolls out revamped DoubleClick Ad Exchange

The exchange, which lets publishers offer excess ad inventory they can't sell to advertisers looking for a bargain, takes aim at Yahoo's display ad territory.

By September 17, 2009


Webware Radar: Google adds third-party ad widgets to DoubleClick

Also: Almaz Capital Russia Fund I has invested in Parallels; online education service Knewton has raised $6 million in Series B funding; and Socialcast has $1.4 million in Series A funding.

By April 7, 2009


Former DoubleClick exec to head Glam Media's Japan division

Yukihiro Yamamura has held executive roles at the Japanese arms of both DoubleClick and Excite, and now will take on the job for the women's media and ad firm.

By August 18, 2008


Google rebrands DoubleClick's affiliate ad program

Performics, which DoubleClick swallowed up in 2004, has now become the Google Affiliate Network as part of DoubleClick's own acquisition by the search giant.

By July 1, 2008


Google to lay off 300 at DoubleClick

Search giant also plans to sell search-marketing part of newly-acquired DoubleClick's Performics business.

By April 2, 2008


Google's DoubleClick gets in on the ad widget act

DoubleClick to serve up widget ads that Web surfers can grab and embed into their own sites in a viral marketing scheme.

By March 17, 2008


With Europe's OK, Google closes DoubleClick acquisition

CEO Eric Schmidt says with antitrust regulators' condition-free approval of the online-advertising megamerger, "Google now has the leading display ad platform."

By March 11, 2008


Google CEO warns of possible job cuts after DoubleClick merger

Eric Schmidt says in blog post that headcount reductions could come in U.S. and elsewhere and that the company will make a determination by early April.

By March 11, 2008


Google: Microsoft-Viacom deal helps our DoubleClick defense

Search giant argues Viacom's agreement to shift its ads from DoubleClick to Redmond's ad platform shows online ad competition concerns are unfounded. Microsoft, naturally, disagrees.

By December 19, 2007