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According to several blogs, the media company's interactive division has picked up the social gossip start-up for about $10 million.
That's a big reason behind of spate of old media-new media pairings in the last year. But is it a strategy that will be enough to restrain Google's growing appetite?
The division's head, Quincy Smith, has his roots in Silicon Valley investment banking. Now, he's bringing the big-media brand to the Bay Area.