Samuel Johnson at the University of St. Thomas developed conductive Play-Doh for building simple circuits and engaging kids in basic concepts like electricity.
At its New York conference, the digital advertising publication showcases a number of successful online video ads.
A selection of stories from around the web, with "doh!" at the heart of both.
Play-Doh can fake your fingerprint
From a Play-Doh 3D printer to speakers for hamsters, tech companies pull out the tall tales in honor of April Fools' 2013.
The Viante Pasta Extruder brightens up old-timey classics. The countertop appliance can help prepare up to 14 types of pasta.
UK body shop Auto Kandy makes waves with a Nissan completely covered in heat-reactive paint.
Forget the classic science fair display board, GE's #6SecondScience fair uses Vine to explain concepts like electromagnetism and frog anatomy.
"National Lampoon's Vacation" comes to life when a real Griswolds family hops into a Family Truckster and goes to Disney World.
The replacement for the Lamborghini Gallardo finally arrives with more power and tech, but less weight.