Eight companies agree to a plan from New York's senator to tell people when they are being tracked while shopping in retail stores, and to let them opt-out.
Raising a big stink, the Digital Advertising Alliance withdraws from work to standardize how browsers tell Web sites not to track users' behavior. The DAA says it's doomed, but other ad groups remain involved.
The site will offer suggested pins by tracking user data, but it says it will stop tracking users' online activity if they choose to turn on the browser-based privacy measure.
Digital Advertising Alliance, which brought the "AdChoice" opt-out icon to desktop Web ads, is now working on a mobile option.
A W3C working group will proceed with its existing draft standard for governing how browsers tell advertisers that people don't want their online behavior tracked.
The latest update to desktop Firefox brings more Do Not Track options and more social networking integration, while Android Firefox gets open source fonts for easier reading on smartphone screens.
The newest Firefox betas deliver nuance to the "Do Not Track" setting, a browser optimization option, better HTML5 support, and custom fonts on Android.
A new bill aims to ensure Web browsers and Internet companies give users an opt out option of being tracked online by advertisers and data brokers.
A logjam held up a standard designed to let people tell Web sites not to track their online behavior, but the co-chair of the group that's coordinating the effort now expects progress to resume.
Abine's DoNotTrack Plus add-on revamps as DoNotTrackMe, simplifying its robust tracking protection while providing you with more info on how Web sites follow your every move.