948 Results for

direct-to-fan marketing

Article

TV Buying Guide

CNET breaks out the most important things to know when shopping for a new television.

By January 31, 2014

Article

Facebook squashes marketers' 'like'-bait in News Feed update

Say goodbye to spammy stories in your News Feed -- or at least the social network's definition of spammy stories. Marketers may beg to differ.

By April 10, 2014

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When is a company's Facebook post not an ad?

Facebook has decided to exert more control over posts that it deems "overly promotional." Ultimately, though, isn't every Facebook post by a company promotional?

By November 16, 2014

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$100 ZTE Open C phone carries new Firefox OS 1.3 to market

The Chinese handset maker begins selling its dual-core phone online with version 1.3 of Mozilla's Firefox OS for $100.

By May 8, 2014

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The messy claims behind 'Alex from Target'

A company that wants to bring "fans and fandom" together claimed to be behind the overnight viral sensation, but as more facts emerge, the shadows of doubt have become longer and darker.

By November 4, 2014

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SoundCloud goes legit, licensing music from major label Warner

The "YouTube for audio" signs its first deal with one of the three major record labels, which will give it access to songs for a subscription-streaming service to launch in 2015.

By November 4, 2014

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Let Ichabod Crane of 'Sleepy Hollow' guide you home

Don't let the Headless Horseman lead you astray! The Waze app offers the voice of "Sleepy Hollow" actor Tom Mison, as Ichabod Crane, for a special navigation promotion through Halloween.

By October 30, 2014

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Facebook's auto-playing videos are working for marketers

Last year's controversy is this year's marketing opportunity, as the amount of videos being watched climbs to unprecedented heights.

By April 21, 2014

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Huawei reboots its image with new Honor brand

We asked an industry watcher why the Chinese manufacturer is playing the name game.

By October 28, 2014

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ZTE sticks with direct-to-US consumer strategy for Nubia line

CEO of ZTE's US business tells CNET he prefers the unlocked route for the company's high-end line of smartphones because a carrier partnership means more compromises.

By October 27, 2014