38 Results for

direct-to-fan marketing


Topspin's direct-to-fan marketing platform

Topspin, which handled the recent direct-to-fan marketing for the David Byrne/Brian Eno record, demonstrated its new platform at SXSW, and it's pretty impressive.

By March 19, 2009


Samsung: If you like the GS5, the Galaxy Tab S is for you

An executive with Samsung's US mobile business tells CNET the company plans to "go big" with marketing.

By June 13, 2014


How BlackBerry is fixing its once 'broken' brand

Chief Marketing Officer Frank Boulben is trying to re-energize the brand by focusing on the BlackBerry name, eschewing old standbys like Bold and Curve.

By May 18, 2013


The 404 689: Where it's a work in progress (podcast)

Check out our new studio on today's show! We also discuss "ping marketing," father/son space launches, and Sprint's 4G rollout dates.

By October 18, 2010


The 404 651: Where the two youts are giving me agida (podcast)

Justin confesses a horrible personal secret on today's episode, but we also discuss the Google movie, ChatRoulette marketing for "The Last Exorcism," and a King Bowser turtle skeleton!

By August 24, 2010


BlackBerry promises no ads on BBM chat

Sponsored content will pop up in BBM Channels, but BlackBerry says it won't interfere with actual chats.

By March 5, 2014


'Scrabulous' debate may rewrite the rules of the game

Wildly popular Facebook application is in hot water for similarity to classic board game. But could it be a marketing treasure trove for Scrabble's trademark holders?

By January 16, 2008


BitTorrent moves Bundle to private alpha

BitTorrent inches forward with a self-service format for its content system Bundle, as entertainers help support the system that will eventually offer paid torrents.

By September 24, 2013


New Xbox in ad campaign?

Is Microsoft unveiling details about the next-gen Xbox through an Internet viral marketing campaign?

By April 7, 2005


The not-so-secret appeal of Snapchat's fleeting stories

A purpose-altering feature shows how the infant company might actually be ready to stand up and start walking around like a real business.

By February 20, 2014