22801 Results for

direct-to-fan marketing

Editors' Take

Fan TV

Fan TV is the latest box promises to unify cable TV, streaming video and movies, but it faces an uphill battle to get cable companies on board.

By May. 30, 2013

Pricing not available

Review

Dyson AM06

The AM06 is an impressive spectacle to behold -- but it's still just a desk fan. For such an expensive device, we wish that it doubled as a space heater, like Dyson's AM05, or featured a more noticeable bump in performance. It doesn't, and that makes it difficult to recommend.

By Mar. 5, 2014

3.5 stars Editor's rating Mar. 5, 2014
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Topspin's direct-to-fan marketing platform

Topspin, which handled the recent direct-to-fan marketing for the David Byrne/Brian Eno record, demonstrated its new platform at SXSW, and it's pretty impressive.

By Mar. 19, 2009

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HTC taps ex-Samsung exec for marketing muscle

Paul Golden, the former head of marketing for Samsung's mobile division, will serve as an adviser to HTC Chairwoman Cher Wang.

By Apr. 18, 2014

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HTC marketing chief 'pretty confident' about 2014

Marketing exec Benjamin Ho gives CNET his take on HTC's campaign with "Iron Man" star Robert Downey Jr. and discusses how HTC can apply pressure on Apple and Samsung.

By Apr. 8, 2014

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Airbnb sued for birdhouse marketing campaign

Vacation rentals site HomeAway, which has a birdhouse logo, says Airbnb's whimsical birdhouse campaign will confuse consumers.

By Dec. 27, 2013

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Apple's 1976 marketing plan included Apple Stores

When the legendary Silicon Valley marketing guru Regis McKenna presented his ideas to Steve Jobs, it included something very prescient.

By Feb. 6, 2014

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This may be the worst social-media marketing song you've ever heard

At Social Media Marketing World, they sing a song. It's called "Let's Get Social." It may not be good for society.

By Apr. 11, 2014

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Twitter could soon open the direct-message floodgates

The microblogging service is apparently testing a feature that would let anyone and everyone following you send you a direct message -- even if you don't follow them.

By Oct. 15, 2013

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Yahoo buys mobile-marketing company Sparq

Looking to broaden and monetize its mobile audience, the Internet giant acquires a platform that lets users jump between apps on their smartphones.

By Jan. 21, 2014