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Between Dipdive and the in-built BlackBerry Messenger app, Black Eyed Peas front man Will.i.am feels he has found the perfect way to communicate directly with fans.
RIM is partnering with pop artist Will.i.am to bring his online community Dipdive to the Blackberry in another attempt to attract consumers to its Blackberry products.
Singer and technology entrepreneur Will.i.am will launch an iPhone accessory that turns the phone's existing camera into a 14-megapixel model.
With his BlackBerry firmly in hand, Black Eyed Peas frontman will.i.am hopes to change the way his music finds his fans.
Five new partnerships come to the Twitter.com site, so that music and video content (among other things) will pop up as a widget instead of opening up in new links.