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The holiday shopping season begins precisely at 5:23 p.m. Eastern on Thanksgiving Day, according to an ad agency survey of deal-intent consumers.
Call it branded entertainment, advertising-as-content, or just brand-vertising: Publicis Groupe, Droga5, and Digitas have joined forces to quietly launch a site where advertisers can air brand-specific programming.
Black Friday is getting some stiff competition from Mobile Thursday. What does your holiday shopping calendar look like?
Google and AOL are getting into the groove of touting Web video ad inventory in advance. And they're not alone.
Where once there were hundreds of firms doing ads for the PC maker, now there's just one big, dedicated group, WPP's Project Da Vinci.
A recent Twitter outage had the accomplished lifestyle guru lamenting onstage at a New York conference that she--everybody panic!--couldn't post an update to her account.
Organized by the CEO of niche social network Gather, a group of ad agency types called SMAC to come up with metrics and ground rules for what's known as "engagement advertising."
Veoh founder says Eisner expressed his pleasure with the company's progress by pouring more money into it.
Former vice president and Current Media co-founder says that we can look to the rise of user-generated content, as well as the Obama campaign, for Madison Avenue's future.
The second annual digital culture extravaganza starts Monday, and it will be taking place in a very different New York than last year's, to say the least.