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'Mobile Thursday' takes on Black Friday, Cyber Monday

The holiday shopping season begins precisely at 5:23 p.m. Eastern on Thanksgiving Day, according to an ad agency survey of deal-intent consumers.

By November 20, 2012


Is HoneyShed the end of the future of online advertising?

Call it branded entertainment, advertising-as-content, or just brand-vertising: Publicis Groupe, Droga5, and Digitas have joined forces to quietly launch a site where advertisers can air brand-specific programming.

By November 1, 2007


Friday Poll: When did Black Friday start for you this year?

Black Friday is getting some stiff competition from Mobile Thursday. What does your holiday shopping calendar look like?

By November 23, 2012


Web video eyes TV ad dollars, goes ga-ga for upfronts

Google and AOL are getting into the groove of touting Web video ad inventory in advance. And they're not alone.

By April 16, 2012


Dell-only ad agency names first CEO

Where once there were hundreds of firms doing ads for the PC maker, now there's just one big, dedicated group, WPP's Project Da Vinci.

By May 20, 2008


Look, Twitter, you made Martha Stewart sad

A recent Twitter outage had the accomplished lifestyle guru lamenting onstage at a New York conference that she--everybody panic!--couldn't post an update to her account.

By June 9, 2010


Ad agencies team up on social-media standards

Organized by the CEO of niche social network Gather, a group of ad agency types called SMAC to come up with metrics and ground rules for what's known as "engagement advertising."

By September 17, 2008


Michael Eisner not doubting Veoh despite report

Veoh founder says Eisner expressed his pleasure with the company's progress by pouring more money into it.

By June 11, 2008


Al Gore wants to save advertising, too

Former vice president and Current Media co-founder says that we can look to the rise of user-generated content, as well as the Obama campaign, for Madison Avenue's future.

By June 3, 2009


For Internet Week, NY's tech elite emerge from bunkers

The second annual digital culture extravaganza starts Monday, and it will be taking place in a very different New York than last year's, to say the least.

By June 1, 2009