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design-driven innovation

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Time for marketing innovation 2.0

While Pepsi, one of the world's foremost consumer brands, has acknowledged the signs of the times and is making the transition away from one-to-many mass-marketing to social marketing with meaning, marketing theory is struggling to catch up.

By December 27, 2009

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A movement for meaning-driven business?

The conversation about meaning-driven business is continuing, and some pundits want "meaning" to not only be an abstract concept, but a movement.

By August 9, 2009