3 Results for

design-driven innovation


Time for marketing innovation 2.0

While Pepsi, one of the world's foremost consumer brands, has acknowledged the signs of the times and is making the transition away from one-to-many mass-marketing to social marketing with meaning, marketing theory is struggling to catch up.

By December 27, 2009


A movement for meaning-driven business?

The conversation about meaning-driven business is continuing, and some pundits want "meaning" to not only be an abstract concept, but a movement.

By August 9, 2009


Gateway investor group wants foot in the door

The investors are calling for a say in operations, arguing the PC maker should take a page from retailer Target.

By August 22, 2006