Narrow your search
While Pepsi, one of the world's foremost consumer brands, has acknowledged the signs of the times and is making the transition away from one-to-many mass-marketing to social marketing with meaning, marketing theory is struggling to catch up.
The notion of Net neutrality means all Internet traffic gets treated the same. But a deep divide exists on what rules -- if any -- will fuel innovation and protect US consumers.
The conversation about meaning-driven business is continuing, and some pundits want "meaning" to not only be an abstract concept, but a movement.