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How to view the demographics of your Twitter followers

Do you know who your Twitter followers are? We'll show you how to get their demographic data.

By December 1, 2011


Afternoon Edition: Blogosphere demographics

Google Docs is available to anyone without a Google account, Facebook launches an official privacy page, and Sysomos breaks down the demographics of the blogosphere.

By June 4, 2010


Analyst: New developer demographics favor Linux, PHP

As .Net and Java programmers age and retire, the future looks bright for dynamic programming languages, Linux, and open source generally, Forrester finds.

By April 15, 2010


Demographics and social-media marketing

Understanding demographics can make social marketing easier and more effective. You just need to know which sites have your users.

By February 19, 2010


YouTube tool details video demographics

Marketers and others who upload YouTube videos now can see details about the ages and sex of those watching their videos.

By May 15, 2008


Netflix goes after the gray-hair set with next original series

Netflix's latest original series order is for "Grace and Frankie," a comedy starring Jane Fonda and Lily Tomlin, as the streaming-video service fills out its slate with shows designed to appeal to varying demographics.

By January 14, 2014


Solariat's plan to fix Facebook's ads

Beyond demographics and psychographics, Solariat CEO says he knows the perfect time to send ad messages to social-network users.

By July 10, 2012


Skype to serve display ads to Window users

If you have a free Skype account, expect targeted advertisements based on your demographics. And do be sure to engage in "meaningful conversations about brands."

By June 13, 2012


iAd advertisers scale back on apps for kids

Some makers of apps aimed at kids and that make use of Apple's iAd advertising system are finding their apps are no longer displaying ads, a signal that advertisers are placing their bets on other demographics.

By May 11, 2011


Interview: GM's Posawatz says future of luxury could be electric

At the Edison Awards ceremony last week, I got a chance to chat with Tony Posawatz, vehicle line manager for the Volt, about demographics, range anxiety, and why people complain about the Volt's fuel economy.

By April 15, 2011