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Article

Rogue merchant arrested after gaming Google

Vitaly Borker, the eyeglass e-tailer who boasted his ability to boost search ranking by harassing customers so much they left tons of negative feedback, is booked on multiple charges.

By Dec. 6, 2010

Article

Visa, Mastercard fail Web shoppers again

A Web merchant with an outrageous record of mistreating customers and the inability of Visa or Mastercard to stop him are exposed by The New York Times.

By Nov. 29, 2010

Article

Google tweaks search recipe to ding scam artists

After The New York Times outs an eyeglass merchant who boasted that negative reviews improved his Google ranking, Google alters its algorithm.

By Dec. 1, 2010

Article

Shame on Vitaly Borker, three cheers for Amazon

A newspaper profile of an online merchant with a record of treating customers badly illustrated how scary online shopping still is. But the rogue retailer knew not to mess with Amazon.

By Dec. 1, 2010