Vitaly Borker, the eyeglass e-tailer who boasted his ability to boost search ranking by harassing customers so much they left tons of negative feedback, is booked on multiple charges.
After The New York Times outs an eyeglass merchant who boasted that negative reviews improved his Google ranking, Google alters its algorithm.
A newspaper profile of an online merchant with a record of treating customers badly illustrated how scary online shopping still is. But the rogue retailer knew not to mess with Amazon.
A Web merchant with an outrageous record of mistreating customers and the inability of Visa or Mastercard to stop him are exposed by The New York Times.