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The data giant has already determined that followers exposed to promoted tweets purchase 29 percent more from that brand than followers reached by organic tweets alone.
Facebook wants to know which ads lead to buys, but experts worry the data aggregation may violate a recent privacy settlement.
Tired of wondering what Facebook and Datalogix are doing with your information? Here's how to opt out of the data collection.
The social network wants to prove -- through its new partnership with data company Datalogix -- that clicks aren't the only way to gage a successful ad campaign.
Oracle today announced that it has completed the acquisition of Datalogix International, a Valhalla, NY-based developer of client-server manufacturing process software. In a deal first made public last fall, Oracle said it paid $94 million, or $8 a share, for the company which it said will add new depth to its business applications offerings.
A software maker that may soon be acquired by Oracle today posted an $8 million loss on revenues of $49.2 million for the fiscal year ended June 30.
Mai Systems acquired the Cimpro division of Datalogix International, a wholly owned subsidiary of Oracle, in a $5.9 million cash deal. Cimpro develops and markets process manufacturing solutions for food, chemical, and pharmaceutical manufacturers. Cimpro will join Mai's Manbase process manufacturing solution.
Oracle buys all outstanding shares of the client-server manufacturing software developer Datalogix International for $81 million.