The data giant has already determined that followers exposed to promoted tweets purchase 29 percent more from that brand than followers reached by organic tweets alone.
Facebook wants to know which ads lead to buys, but experts worry the data aggregation may violate a recent privacy settlement.
The social network wants to prove -- through its new partnership with data company Datalogix -- that clicks aren't the only way to gage a successful ad campaign.
The social networking giant's privacy engineer says it has taken many steps to safeguard users' information, including substituting "hashes" for e-mail addresses in its Custom Audiences feature.
The social network is opening up its custom ad tool to third-party ad managers, which means more companies can use Facebook to reach already existing customers.
Virtual assistants like Siri and Google Now could be helpful in navigating privacy settings or letting users know how their data is being used by Internet services.
A three-week Facebook ad campaign for the Galaxy S3 smartphone reached over 105 million unique users, and generated $129 million in sales, a 13-times return on a $10 million ad buy.
With 500 unique categories, such as cereal buyers and frozen food buyers, the social network creates more ways for advertisers and agencies to specifically target users' online buying habits.
Acxiom, the company that tracks everything from your income to your politics, plans to introduce a service that will reveal what it knows about you, according to a new report.
Tired of wondering what Facebook and Datalogix are doing with your information? Here's how to opt out of the data collection.