4 Results for

customer-driven capitalism

Article

The future of capitalism in five minutes: meaning-driven business in fast times

According to the Chicago Booth/Kellogg School Financial Trust Index from April 8, trust in business has reached unprecedented lows, with only 10% of Americans now saying they trust large corporations. The "future of capitalism," it seems, is at stake.

By July 19, 2009

Article

Time for marketing innovation 2.0

While Pepsi, one of the world's foremost consumer brands, has acknowledged the signs of the times and is making the transition away from one-to-many mass-marketing to social marketing with meaning, marketing theory is struggling to catch up.

By December 27, 2009

Article

A movement for meaning-driven business?

The conversation about meaning-driven business is continuing, and some pundits want "meaning" to not only be an abstract concept, but a movement.

By August 9, 2009

Article

LIFT09: The future in permanent beta

The LIFT conference, dedicated to discussing the social implications of technology, came with a special twist this year. Bypassing the here and now, it attempted to directly link yesterday and tomorrow: "Where did the future go?" was the big question.

By March 5, 2009