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Modernista did it. Skittles did it. And now the world's hottest advertising firm, Crispin Porter + Bogusky (CPB), has done it, too: the NY outfit has re-launched its corporate web site as a conversational social hub that curates what is being said about C
In a campaign for the Burger King Whopper, Crispin Porter and Bogusky is doing a taste test with some of the remotest peoples of the world.