The Chinese phone maker is hoping to bolster its global position in the smartphone market by debuting its next flagship, the Nubia Z11, in China and the US at the same time.
Reports out of China indicate that Lenovo is closing the door on its Vibe series of phones to consolidate its product offerings.
After already taken over its Chinese homeland, the handset maker reports significant growth in India.
Consumers, especially in lower-end markets, are benefiting from increased competition among companies producing less-expensive smartphones.
The South Korean electronics giant has strengthened its grip on India's smartphone market, keeping its top position in quarter three of 2015
Research firms offer different takes on who leads the Chinese market, with one saying Xiaomi and another claiming Huawei.
On Friday, Apple will launch its iPhone 6S range in India, but those planning on buying one of the new smartphones will have to pay a pretty penny.
The Korean electronics maker hopes the big V10 marks the start of a family of smartphones, akin to its G line.
SK Telecom, South Korea's biggest mobile carrier, will release its first smartphone on September 4.
After two quarters as the leader of the pack, Apple has dropped to third place in the world's largest smartphone market, says research firm Canalys.