Motorola has gone from nowhere to 6 per cent of the UK phone market in six months thanks to the cheap and cheerful Moto G.
The cheaper iPhone convinces a broader range of users to take a bite out of Apple, says Kantar Worldpanel ComTech.
While worldwide sales are up for the iPhone, Apple's smartphone market share is down from a year ago, says Kantar Worldpanel ComTech.
Google's mobile OS shows year-over-year market share gains, as Apple's iOS sags hither and yon, says Kantar Worldpanel ComTech.
The official operating system for the Chinese government is attempting to steal market share from American-based competitors Google and Apple.
The operating system now makes up one in 10 smartphone sales across Europe, but Android still own 72 percent of that market.
Windows Phone has hit double-digit share in two of Europe's biggest mobile markets, thanks to Nokia shifting to more low to midrange handsets.
Microsoft's mobile OS saw an increase in sales over the first three months of the year, according to Kantar Worldpanel ComTech.
During the first quarter of 2013 Android topped 50 percent of all installed smartphones, says research firm Kantar Worldpanel ComTech.
Android still claims slightly more than half of US smartphone sales, says research firm Kantar Worldpanel ComTech.