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Coke's happy Internet campaign turns from nice to Nazi

Technically Incorrect: Auto-tweets are rarely a good idea, as Coca-Cola discovered when it suddenly found itself inadvertently trying to put a nice face on quotes from "Mein Kampf." It is forced to suspend the campaign.

By February 5, 2015


Coke wants to make the Internet a happy place (good luck with that)

Technically Incorrect: The company's goal is, as is so often the case, to spread positivity. So its Super Bowl ad wants to do that. But surely the Internet is one step too far.

By January 27, 2015


Ugly Yelp-for-people app shows its beautiful features

Technically Incorrect: Peeple, the much-reviled app that was going to let you rate people, has taken a slight pivot.

By October 6, 2015


Guy in Mentos suit erupts in Diet Coke dunk tank

An advertising stunt for a new TV series supersizes the famed Mentos and Coke explosion experiment.

By June 20, 2014


Vessyl smart cup can tell Coke from Pepsi

This powerful, sensor-fitted cup identifies what you're drinking and tells you how it affects your health and hydration needs.

By June 12, 2014


​Appliance Science: The compressed chemistry of carbonation

What puts the fizz into fizzy drinks? Appliance Science looks at the science behind carbonated drinks like soda, pop, Coke or Pepsi.

By August 26, 2015


Happy 20th birthday, Microsoft Windows 95

Twenty years before it launched Windows 10 -- in a very different time and place -- Microsoft launched Windows 95.

By August 24, 2015


Imperial Spherificator gizmo turns virtually any food into caviar-size pearls

Cheesecake with blackcurrant pearls? Rum with coke pearls? Chicken with Tabasco pearls? This super-fun kitchen device will make your modernist cuisine dreams possible.

By July 30, 2015


You'll never guess science's new best hangover cure

Technically Incorrect: A new study declares a fruity remedy for the alcohol-induced headache. It might not be one you'd imagine.

By August 6, 2015


Two smart ways to make plane travel better, now blowing up on Kickstarter

The Airhook and Baubax Travel Jacket make sitting on a plane a little nicer. And you only have a few days left to get one of them.

By July 22, 2015