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Android 4.4 KitKat: What's the point of co-branding?

Google doesn't need the money, and it certainly has no problem with awareness. So why partner with a candy company at all?

By September 3, 2013


Google to co-brand 10-inch Nexus tablet with Samsung

Web giant will co-brand its first high-end tablet with Samsung, an analyst tells CNET.

By October 8, 2012


AT&T forms co-branding partnership with ChaCha

AT&T has formed a co-branding partnership with ChaCha to get into the mobile answers business.

By December 4, 2008


Yahoo, Verizon launch co-branded DSL

update The companies are launching a DSL service for $14.95 a month, marking yet another major deal the Internet giant has inked with a telecom.

By August 23, 2005


USPS, eBay co-brand parcel service

USPS and eBay on Thursday will roll out Priority Mail flat-rate boxes featuring both Post Office and eBay logos.

By June 20, 2005


Epinions, Excite@Home ink co-branding deal

The product reviews start-up and Web portal launch Excite Reviews, a consumer-authored reviews service for Excite Stores.

By December 20, 1999


Short Take: Yahoo, ZapMe offer cobranded services to schools

Yahoo and ZapMe--which provides free PCs, educational content, and satellite-delivered Internet access to middle schools and high schools nationwide--will offer cobranded online services to ZapMe users. Under the agreement, ZapMe and Yahoo have developed cobranded pages that showcase content and navigational features from both companies. ZapMe My Yahoo will be the home page displayed when students and teachers log on to ZapMe.

October 27, 1999


Short Take: Epinions, Intuit launch cobranded site

Epinions.com and Intuit today announced a deal to provide professional and consumer product reviews on the new Quicken.com shopping channel. The cobranded site lets shoppers browse product reviews, share advice, and give their own recommendations on products. The site also provides buying guides and product information from the manufacturer. Intuit develops financial software along with its financial Web site, Quiken.com, which provides financial news and information. Terms of the deal were not disclosed.

By October 4, 1999


Short Take: @Home, WeatherLabs to offer cobranded service

Cable access provider @Home Network and Digital Courier Technologies subsidiary WeatherLabs will offer a cobranded 24-hour multimedia weather service. @Home customers will be able to access local, regional, and national forecasts, satellite pictures, and radar maps via @Home's News Channel. Financial details were not disclosed, but the two firms will share ad revenue generated by the weather service. @Home also will acquire a stake in Digital Courier.

August 6, 1998


Short take: Excite and Quicken co-brand Small Business Channel

Excite and financial software firm Quicken launched a co-branded small business information service available on Excite's new Small Busines Channel, WebCrawler, and Intuit's Quicken.com Web site. The service offers users a customizable homepage with small business news, business tools such as Quicken Business CashFinder comparison shopping Web service, and user-to-user bulletin boards among features.

July 28, 1998