The startup will be the streaming-music service for top music TV company Viacom, directly providing the tunes on MTV, CMT, and VH1 apps and websites.
Sony's fully online TV service -- the first of its kind -- is coming, but it's no cable killer yet. It seals a big deal for Viacom channels like Comedy Central, Nickelodeon and MTV.
The $150 Sony CMT-MX500i might serve as a terrific starter hi-fi or holiday present; either way the Audiophiliac thinks it's a sweet little system.
After forces like YouTube hammered the final nail in the coffin of music-centered TV channels that actually played music, Viacom's channels resuscitate the notion -- at least for a few hours.
More than 30 years ago, MTV was Music Television, and on July 4 it will be again.
The new deal, which will start with tweeted highlights during the MTV Video Music Awards, is the latest in Twitter's ongoing march to bolster its advertising muscle.
Starting with one for MTV and MTV2, they build on the company's current "second screen" apps and add on-demand video, plus new webisode-style series. But most of it is only for people who already pay.
DirecTV says Viacom requires it to carry EPIX channel for an additional half a billion dollars, a cost that would be passed on to customers. Meanwhile, TV fans are still stuck with a blackout of Viacom shows on DirecTV.
It's unclear how long the blackout -- which hits more than 20 million customers -- might last after DirecTV and Viacom fail to come to terms on distribution fees.
If a deal isn't reached by midnight tonight, millions of DirecTV customers will lose channels such as Nickelodeon, Comedy Central, and MTV.