4 Results for

click-through rates

Article

Facebook's 'Engagement Ads' tests the waters

In order to combat disappointing click-through rates, Facebook is encouraging its members to interact with advertisements more and even share them with their friends.

By August 21, 2008

Article

Short Take: Banner ad product tracks click-throughs

I33 released its AdMaximize product for instant tracking of banner ad click-through rates and resulting online purchases. The customizable service works with interstitial ads as well as traditional banners.

By March 13, 1998

Article

The Starting Line: Market analysts regroup in troubled times

As the clients of research firms lay off workers and scale back on technology purchases, the pressing need for a $50,000 study on click-through rates seems less important somehow.

By November 9, 2001

Article

Market analysts regroup in tough times

As the clients of research firms lay off workers and scale back on technology purchases, the pressing need for a $50,000 study on click-through rates seems less important somehow.

By November 9, 2001