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In this data snapshot, the new version of iOS was spotted on almost half of all devices that checked in at Apple's App Store on Sunday.
Adoption of the the 4.7-inch model has surpassed that of the 5.5-inch edition, according to mobile analytics firms. But is the smaller phone more popular or just easier to find?
Consumer are adopting Amazon's flagship phone at a much slower rate than other smartphones, but that's to be expected, since it's only offered so far on AT&T, Chitika Insights says.
The iPhone accounts for a little more than half of all smartphone traffic seen in July by online ad network Chitika, with Samsung in second place.
Traffic from Microsoft's mobile OS has been flat, but BlackBerry's share fell, according to mobile ad network Chitika.
The newest version of Apple's Mac operating system is being adopted faster than older versions of the software, according to stats from ad network Chitika.
The new figure shows healthy growth from the 78 percent recorded at the end of 2013, according to Apple’s latest stats.
Since its release in the App Store as a free upgrade to OS X users, Apple's Mavericks operating system has been widely adopted; however, the rate of installation is only about half that of iOS.
Apple's latest mobile OS update, released just on Monday, is rising up the ranks, according to stats from ad network Chitika.
Rolled out to fix a critical security issue, the latest update to iOS surges on Chitika's ad network just two days after its debut.