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The research firm also says Siri is the feature consumers "like best." They've got gripes, though, about the battery life of Apple's smartphone.
A hefty 40 percent of people polled by ChangeWave Research said they'd likely buy Apple's next-generation iPhone.
Half of potential smartphone buyers polled would opt for Apple, yet Samsung devices are growing in demand, says a ChangeWave survey.
The iPad is on the wishlist of 73 percent of folks who plan to buy a tablet in the next 90 days, according to ChangeWave Research.
The Retina Display topped the list as the most liked feature, while the iPad's cost was the biggest complaint, says a new survey from ChangeWave.
According to ChangeWave, 54 percent of future smartphone buyers want to get their hands on the iPhone, while 13 percent want a Samsung smartphone.
Two-thirds of current iPhone users are ready to throw theirs in the river to make way for an iPhone 5, according to RBC Capital and ChangeWave.
Apple's iPhone is the top choice among 46 percent of impending new smartphone buyers, with Android in second place at 32 percent, according to a new survey from ChangeWave Research.
ChangeWave survey shows that the AT&T iPhone 4 drops twice as many calls as the Verizon model, but customers of both carriers are about equally satisfied overall.
Majority of prospective tablet buyers plan to opt for an iPad, says a ChangeWave survey. Forrester, meanwhile, points to Amazon as the one vendor that could make a tablet to give the iPad a run for its money.