Lyft's quirky car ornament had made it the most recognized ride-sharing service in the industry. Lyft's President John Zimmer talks to CNET about the power of the stache.
In launching its Carstache 2.0, Lyft decides it must share something in common with so many other tech companies: laughing at Apple and, in this case, Jony Ive.
The trend for ridiculous face furniture for cars shows no signs of abating. Hot on the heels of Car lashes (eyelashes you attach to your car headlights) comes Carstaches.