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How the 'carstache' turned into marketing magic for Lyft

Lyft's quirky car ornament had made it the most recognized ride-sharing service in the industry. Lyft's President John Zimmer talks to CNET about the power of the stache.

By September 29, 2013


Who's left to mock Apple in its ads? Why, Lyft

In launching its Carstache 2.0, Lyft decides it must share something in common with so many other tech companies: laughing at Apple and, in this case, Jony Ive.

By May 5, 2014


Carstache: It's the moustache your car has always wanted

The trend for ridiculous face furniture for cars shows no signs of abating. Hot on the heels of Car lashes (eyelashes you attach to your car headlights) comes Carstaches.

4 Images By September 28, 2010