Lyft's quirky car ornament had made it the most recognized ride-sharing service in the industry. Lyft's President John Zimmer talks to CNET about the power of the stache.
Ride-sharing apps have gone to the next level by including the ability to catch a ride with another passenger on your route for a discounted price. Lyft thinks its service can lead the way.
App analytics company App Annie tracks the popularity of travel and transportation apps for the first time.
Going head to head with Uber, the ride-sharing service brings its pink mustache to Brooklyn and Queens.
In launching its Carstache 2.0, Lyft decides it must share something in common with so many other tech companies: laughing at Apple and, in this case, Jony Ive.
The peer-to-peer car service asks drivers to purchase tricked-out SUVs as part of its new Lyft Plus premium option.
The trend for ridiculous face furniture for cars shows no signs of abating. Hot on the heels of Car lashes (eyelashes you attach to your car headlights) comes Carstaches.
The peer-to-peer driving service launches a marketplace model in hopes of becoming the Airbnb of ride-sharing.
Ride-sharing apps are increasingly making a mark in the US, but can they really appeal to drivers outside of tech-focused circles?
How do you pimp the 'world's cheapest car'? If you're Tata, you go full rap star and pimp it with £3m worth of jewellery.