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How the 'carstache' turned into marketing magic for Lyft

Lyft's quirky car ornament had made it the most recognized ride-sharing service in the industry. Lyft's President John Zimmer talks to CNET about the power of the stache.

By Sep. 29, 2013


Carstache: It's the moustache your car has always wanted

The trend for ridiculous face furniture for cars shows no signs of abating. Hot on the heels of Car lashes (eyelashes you attach to your car headlights) comes Carstaches.

4 Images By Sep. 28, 2010


Ride-sharing service Sidecar lets drivers name their own prices

The peer-to-peer driving service launches a marketplace model in hopes of becoming the Airbnb of ride-sharing.

By Feb. 19, 2014


From Geek Street to Main Street: Ride sharing's road to a mass market

Ride-sharing apps are increasingly making a mark in the US, but can they really appeal to drivers outside of tech-focused circles?

By Nov. 18, 2013


Tata Nano blinged with £3m worth of gold, silver and gems

How do you pimp the 'world's cheapest car'? If you're Tata, you go full rap star and pimp it with £3m worth of jewellery.

By Sep. 23, 2011


Windows Automotive 7 brings apps and voice control to your car

Microsoft's been jamming its ageing Windows Automotive platform into cars with gay abandon for some time now, but will soon be sliding us a new update known as Windows Automotive 7.

By Oct. 20, 2010