As long as it stays at a sub-$1,000 price, the Sigma 18-35mm F1.8 DC HSM lens will be a great deal for photographers using APS-C dSLRs.
A bright, fast lens with a high-end build, the Olympus M.Zuiko 75mm f1.8 is a great option for portrait photographers shooting with Micro Four Thirds cameras.
The company adds this consumer-grade staple to its handful of lenses optimized for its latest Rebels and dSLRs with Dual-Pixel CMOS sensors.
In addition to a camera, Nikon shows off a couple of new accessories at Photokina 2014.
Lens announcements are not normally a reason to get excited, but this model from Sigma should change that.
This telephoto Micro Four Thirds lens delivers sharp, distortion-free photos.
The company adds a 24mm f1.4 to its excellent lens portfolio.
The widest full-frame lens to date comes courtesy of Canon.
Your next pair of glasses could be these: hidden inside normal frames are optics to work with future smart glasses tech.
Ready to strap some metal and glass to the front of your iPhone for a new angle of view?