This epicenter for international cinema is also gathering point for elite global wealth and the perfect spot for companies to lay out their highest-end attractions.
The Cannes Film Festival and SXSW share some similarities. Both are media fests, draw large crowds, and feature film screenings. But just as a $5,000 pair of Berluti shoes aren't a pair of well-worn cowboy boots, the French Riviera isn't Texas.
We don't need an excuse to check out sexy new laptops and PCs, especially when they're being launched at the Cannes film festival
How much would you pay to get locked in a spaceship with DiCaprio? At an auction to benefit AIDS research, a man buys three days of training and a trip to suborbital space with the "Gatsby" star.
An Australian train safety campaign called "Dumb Ways to Die" is winning big at this week's Cannes Advertising Festival. Might such a jokey style persuade those who cannot help texting at the wheel?
The new deal, which will start with tweeted highlights during the MTV Video Music Awards, is the latest in Twitter's ongoing march to bolster its advertising muscle.
A bridge in South Korea where many people have taken their lives has been revamped with inspirational messages of hope that light up as people walk by.
The film director has opened an online store and plans to sell "totally badass" headphones in partnership with high-end camera makers RED.
CNET editor Wayne Cunningham drives a Mini Cooper Clubman through the French Alps after the Geneva auto show.
Twitter's CEO says its international strategy shows that this is one social network that knows how to make money from mobile users.