When Google unveiled its smart and controversial eyewear three years ago, some early tech adopters tried to do their part by eagerly pushing for Glass acceptance. The world pushed back.
Apple needs help generating more demand for its tablet. A new series of ads aims to convince people why the iPad is still worth buying.
iPhone 6 photography is the focus of a billboard and Web site campaign promoting the smartphone's picture-taking capabilities.
Technically Incorrect: Auto-tweets are rarely a good idea, as Coca-Cola discovered when it suddenly found itself inadvertently trying to put a nice face on quotes from "Mein Kampf." It is forced to suspend the campaign.
Technically Incorrect: The Microsoft co-founder and his wife help a good cause, Red Nose Day, by keeping cool while all around them is TV drama.
Lego has succumbed to pressure from Greenpeace over its long-term promotional contract with petroleum giant Shell.
As European regulators ponder Google's fate in a probe into the search giant's business practices, a Yelp-led group of competitors takes to the company's Chrome store to make a point.
Social-media campaign aimed at discouraging people from texting behind the wheel has so far garnered more than 5 million pledges.
After raising nearly $2 million in a month with presales of its augmented-reality motorcycle helmet, Skully gives fans another 30 days to decide if they want its pricey protection.
The man responsible for Voyager's "golden record" wants to beam crowdsourced data to the New Horizons spacecraft and take it beyond our solar system.