Apple's latest ad, in which Justin Timberlake and Jimmy Fallon behave as you might expect gamers to, causes online ructions among some gaming devotees.
Lego has succumbed to pressure from Greenpeace over its long-term promotional contract with petroleum giant Shell.
As European regulators ponder Google's fate in a probe into the search giant's business practices, a Yelp-led group of competitors takes to the company's Chrome store to make a point.
Social-media campaign aimed at discouraging people from texting behind the wheel has so far garnered more than 5 million pledges.
After raising nearly $2 million in a month with presales of its augmented-reality motorcycle helmet, Skully gives fans another 30 days to decide if they want its pricey protection.
Almost 2 billion people around the world use smartphones -- typically worth hundreds of dollars a pop on the black market. A former smartphone thief explains their allure to street criminals.
Averse to Lego's partnership with Shell, the environmental group posts a slick flick online that will make children's stomachs feel queasy.
One of history's most famous astronauts backs a social-media effort to collect stories about the Apollo 11 moon landing, and takes to Reddit to promote manned Mars missions.
Game developer secures more than $775,000 in crowdfunding to remake the classic PlayStation 2 music-based game.
One of the first Pozible crowdfunding campaigns in China has proven extremely popular, hitting 2000 per cent of its target in one hour