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The operator of pop culture and music sites has landed itself a fourth round of funding. And call it Buzz Media from here on out.
Former music writer Jeff Leeds will take the helm of the editorial content at the social site, which has acquired music blogs like Stereogum and Idolator.
Alan Citron, a former journalist who most recently headed AOL's celebrity gossip outlet, will join the pop culture-centric social site as head of "special projects."
Even though we already have TMZ and its ilk, Buzznet said research indicates celebrity gossip fans will welcome a new place to chatter about John Mayer's latest antics.
Universal Music Group's catalog will be available to the pop-culture community, and the label's artists will have a deeper presence on Buzznet blogs.
There are profiles, friend lists, and photo-sharing, but Buzznet CEO Tyler Goldman says he wants his company to be a big-media player, not the next MySpace. But is there a difference?
Music-focused social networks Imeem and Buzznet are also growing fast, Nielsen finds, and Facebook continues to grow, but not as quickly as one might expect.