Activeweave's BlogRovr technology will be worked into BuzzLogic's "Conversational Targeting" ad service so that clients can find out where their ads will be most relevant.
Called the Conversation Ad Network, the new addition to the clogged ad-network market tries to differentiate itself by using the "influence targeting" technology that BuzzLogic offers to clients.
Research from Jupiter and BuzzLogic says that people trust product recommendations on blogs more than they do on social networks. But the real surprise? Only a fifth of respondents said they read at least one blog per month.
Dow Jones Insight is applying text analysis to thousands of documents to measure trends, such as the favorability and issue coverage of the presidential candidates over time.