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Track and manage conversations and meetings easily.
Called the Conversation Ad Network, the new addition to the clogged ad-network market tries to differentiate itself by using the "influence targeting" technology that BuzzLogic offers to clients.
Activeweave's BlogRovr technology will be worked into BuzzLogic's "Conversational Targeting" ad service so that clients can find out where their ads will be most relevant.
Research from Jupiter and BuzzLogic says that people trust product recommendations on blogs more than they do on social networks. But the real surprise? Only a fifth of respondents said they read at least one blog per month.
Dow Jones Insight is applying text analysis to thousands of documents to measure trends, such as the favorability and issue coverage of the presidential candidates over time.
While some ex-Google employees are still grinding away as angel investors and entrepreneurs in the tech industry, it's occurred to some others that they're wealthy enough to do whatever they want.
BuzzLogic CEO Rob Crumpler says blogs still have not attained real advertiser street "cred," but that may be about to change
At the showcase for start-ups, the bright ideas range from Web site tools to juiced-up phone gear.
Among hundreds of tech showcase attendees, few groups are better represented than venture capitalists.