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BuzzLogic's ad network exits beta

Called the Conversation Ad Network, the new addition to the clogged ad-network market tries to differentiate itself by using the "influence targeting" technology that BuzzLogic offers to clients.

By September 17, 2008


Blog 'influence' tracker BuzzLogic to acquire Activeweave

Activeweave's BlogRovr technology will be worked into BuzzLogic's "Conversational Targeting" ad service so that clients can find out where their ads will be most relevant.

By April 21, 2008


Study: When it comes to influence, bloggers beat friend lists

Research from Jupiter and BuzzLogic says that people trust product recommendations on blogs more than they do on social networks. But the real surprise? Only a fifth of respondents said they read at least one blog per month.

By October 27, 2008


Presidential election insight via data visualization

Dow Jones Insight is applying text analysis to thousands of documents to measure trends, such as the favorability and issue coverage of the presidential candidates over time.

By March 9, 2008


From the Googleplex to the wine bar

While some ex-Google employees are still grinding away as angel investors and entrepreneurs in the tech industry, it's occurred to some others that they're wealthy enough to do whatever they want.

By January 23, 2008


Restoring the ad equilibrium for bloggers

BuzzLogic CEO Rob Crumpler says blogs still have not attained real advertiser street "cred," but that may be about to change

December 6, 2007


Hits and misses at DemoFall

At the showcase for start-ups, the bright ideas range from Web site tools to juiced-up phone gear.

By September 28, 2006


VCs search for nuggets at DemoFall

Among hundreds of tech showcase attendees, few groups are better represented than venture capitalists.

By September 27, 2006