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Buyology: Truth and Lies About Why We Buy by Martin Lindstrom

Buyology: Truth and Lies About Why We BuyMartin LindstromDoubleday Publishing Group, a division of Random House, Inc.October 21, 2008In BUYOLOGY,...

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Author: Apple (and its branding) like a religion

Martin Lindstrom, who wrote the new book Buyology, weighs in on the power of Apple, its products, and its community of users.

By October 21, 2008