Angela Ahrendts, who has led the luxury fashion brand for the past seven years, will join Apple's executive team in the spring. She'll oversee both the retail and the online stores.
Want to see how well the iPhone 5S' camera works in the wild, at a fashion show? New photos shot on the device have cropped up, including ones run through Instagram.
The companies are conducting a trial to see how Square works in Burberry boutiques.
New Burberry clothing at London Fashion Week features RFID tags that zap your phone with DVD extras for clothes.
This story on Apple's new smartphone appearing at a Burberry fashion show initially misstated the price of the iPhone 5S. The iPhone 5S starts at $199.
Burberry CEO Angela Ahrendts has already made a name for herself elevating customer experience at Burberry. Can she do the same for Apple?
eBay says former Apple e-commerce chief RJ Pittman will be its new chief product officer.
Fashion brand Burberry plans to use Apple's new top of the line iPhone to document the goings on at its fashion show -- days before the phone is released.
In a TEDx Hollywood talk earlier this year, the company's incoming retail chief talks about the power of feeling over thinking.
The company says it is "actively seeking" qualified women and minorities to add to its board.