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Trying to show it's more than a utilitarian electronic object, the Apple Watch arrives in high-end stores surrounded by luxury brands. But you can't walk out with one until April 24.
The company, which includes fashion legends such as Louis Vuitton and Fendi, is considering a partnership with a tech company to build a smartwatch of its own.
For one week, Swiss author Alain de Botton was living the life I've always wanted to live.
Gladiator battle ahead